8 Must-Read Books for Small Business Owners Who Want to Grow Smarter
Running a small business is demanding, but learning from those who’ve already walked the path can help you avoid costly mistakes and build smarter from day one. Whether you're focused on marketing, leadership, systems, or mindset, the right book can shift your perspective and unlock your next move.
Here are eight books every small business owner should read (or listen to) at least once.
1. The E-Myth Revisited by Michael E. Gerber
Why most small businesses don't work and what to do about it
This classic explains why so many small businesses stall, and how to fix it by building repeatable systems that free you from the day-to-day grind.
2. Start with Why by Simon Sinek
How great leaders inspire everyone to take action
A game changer for reconnecting with your mission and building a values driven business that attracts loyal customers and aligned team members.
3. The 4-Hour Workweek by Tim Ferriss
Escape the 9-5, live anywhere, and join the new rich
Ferriss challenges the traditional work model and offers practical advice for automating, outsourcing, and creating time freedom without sacrificing success. We also suggest taking a look at his podcase and other books.
4. The Psychology of Money by Morgan Housel
Timeless lessons on wealth, greed, and happiness
A must-read for understanding how mindset, behavior, and emotion impact financial decisions. Especially useful for entrepreneurs managing irregular income or long-term planning.
5. This Is Marketing by Seth Godin
You can’t be seen until you learn to see
Godin’s human-centered approach to marketing is perfect for business owners who want to build trust, stand out, and create lasting impact not just quick sales.
6. The Culture Code by Daniel Coyle
The secrets of highly successful groups
This one’s all about team dynamics and leadership. Even small businesses need strong internal cultures and this book shows how to build one, whether you're hiring your first employee or leading a growing team.
7. The 80/20 Principle by Richard Koch
The secret to achieving more with less
Discover how 20% of your efforts are likely driving 80% of your results. This book helps you identify what really matters so you can stop wasting time on what doesn’t.
8. Made to Stick by Chip Heath & Dan Heath
Why some ideas survive and others die
A brilliant guide to crafting messages and stories that people actually remember. Useful for marketing, sales, training, and anything that requires you to explain ideas clearly and persuasively.
Final Thought: Read Less, Apply More
You don’t need to read them all at once. Start with the book that solves your biggest challenge right now—then apply what you learn. Even one idea, well-executed, can transform your business.
Need Help Putting the Big Ideas Into Action?
At Torchwood Consulting, we help small business owners turn inspiration into systems, strategy, and smart decisions. Let’s talk about how to move from reading to results.
